Algorithm and Blues
I’m wrapping up a six-month contract with a social media management firm. I’d love to have them longer, if I could. Katie Wagner Social Media has been managing my social media channels (author FB page, Twitter and Instagram) ramping up to impress publishers for my new book. Publishers want big numbers, socially. They want to know what kind of following you’ve got. So, huge shout-out to them and specifically my girl, Kaley Haliburton. I also took a social media bootcamp with them and learned lots. If anyone is interested in social media marketing for their business, hit them up for the next one. You won’t be sorry. Now that my time is up with KWSM, I need to implement all the good things I’ve learned over the months.
One of these goals is to “beat the algorithm.” It’s science, people! Learn about it!
One of the most interesting things I learned in class was that most of your friends never see your stuff. From my experience based on what I see in my feed, I think most people don’t know that. I know this because of that post people tend to do. The copied and pasted post that basically says, “This is a test to see how many of my friends love me and read my posts all the way through…if so, comment below…I know most people won’t, yada yada.” First of all, cynical much? Second, insecure much? Third and most important, most of your friends never see that post. So you’re sad and blue for nothing. A small percentage of your friends see your stuff in their feed. Say you have 1,500 friends, Facebook decides which 300 (I think that’s the number, don’t quote me) get to see you and all your awesome insight. That’s it. There are ways to work the algorithm, maybe even beat it if you’re really good. But you’ve gotta learn that science.
There’s a lesson in this…I just know it. Maybe a few. If I’m open to learn.